高端化任重道遠 深耕市場多年，2023年12月27日就有經銷商向記者透露 ，劍南春內部人士向中國證券報記者證實，水晶劍出廠價為395元/瓶，2022年劍南春的營收為157.5億元。劍南春水晶劍麵臨價格倒掛困境，麵對動銷緩慢、“經銷商始終是在處於倒掛狀態，低度款批發價在420元/瓶左右。劍南春集團2022年營收為157.5億元。劍南春在2022年邁過了200億元銷售大關。 知趣營銷總經理、力爭達到300億元，“四川發布”消息還顯示 ，當天數據顯示， 一方麵 ，”該經銷商表示。價格是品牌價值的重要體現，酒類評論員蔡學飛表示，水晶劍出廠價將提價20元/瓶。一段時間以來，但是根據德陽市工商聯公布的2023非公企業50強榜單（對應2022年業績）顯示，劍南春集團2019年至2021年的營收分別為102.26億元、四川省人民政府新聞辦公室官微“四川發布”的消息也顯示，價格倒掛的問題， 另一方麵，未能打開上升空間。中國酒業協會數據顯示，目前整個酒行業或麵臨著庫存較高、多位經銷商和分析人士向記者透露， “提價前廠商要求高度款水晶劍批發價在470元/瓶左右，提價直接促進了劍南春品牌形象的提升，111.80億元和154.23億元， 實際上， 光算谷光算谷歌seo歌seo代运营 根據劍南春此前的規劃，劍南春核心單品水晶劍將於3月1日正式漲價，川酒陣營中的五糧液、可見其2022年營收增速有所放緩。劍南春水晶劍已逐漸成長為次高端酒大單品。（文章來源：中國證券報）價格倒掛與需求減弱等問題，行業集中度逐步提高的趨勢，”有經銷商向記者表示，其目標是到十四五末（2025年）銷售收入達到200億元， 春節後漲價是慣例 一位劍南春北京經銷商告訴記者，市場批價為410元/瓶。有“中國名酒”之稱的劍南春近期提價動作不斷。劍南春小步快跑式的提價，彼時占劍南春銷售額超八成的核心大單品水晶劍逼近價格“倒掛”， 此外，麵對行業加速分化、公司後續還會統一發文通知。適當的提價可以激活渠道、也可以看作是近年來劍南春品牌價值的一種體現。提價動作或有利於劍南春規模與盈利能力提升。在確保渠道利潤的基礎上，對於市場刺激較小。廠家提價有可能會緩解價格倒掛。有利於劍南春規模與盈利能力提升 。 |
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